Crumbl Craze: Fun Trend or Fading Fad?

Written by Gabriel Blackheart

Crumbl: Is It Really Worth the Hype?

You’ve seen the pink box. Everyone has. It’s on TikTok, Instagram, probably even sitting in your friend’s car right now. Crumbl has turned cookies into a whole event—but the real question is: are they actually worth it?

How It All Started

Crumbl kicked off back in 2017 when two cousins, Jason McGowan and Sawyer Hemsley, decided to try their hand at cookies. Their first shop was in Logan, Utah, and their goal was simple: make the perfect chocolate chip cookie. From there, they started testing flavors, changing things up, and most importantly—blowing up on social media. That rotating menu you see now? That was their secret weapon. People loved the idea that every week brought something new, and soon Crumbl went from one store to over a thousand.

The Cookies

Alright, here’s where I get honest. Crumbl cookies look incredible. They’re huge, covered in frosting, drizzles, candy pieces—you name it. They’re made to grab attention. But when you actually eat one? They’re just… a lot. Way too sweet most of the time, super heavy, and I’ve had more than a few that were underbaked in the middle. You don’t really enjoy a Crumbl cookie—you power through it. And with the menu constantly changing, it’s hard to even have a favorite. By the time you find one you like, it’s gone.

The Extras: Minis, Desserts, and Sodas

Over time, Crumbl started branching out. They added mini cookies so you could try smaller bites without committing to a sugar bomb. They dipped into other desserts, trying to show they could do more than cookies. And now? They’re selling sodas too. It feels less like innovation and more like they’re throwing things at the wall to see what sticks.

Take the Dubai Chocolate Brownie, for example. It was supposed to be this big, hyped-up special flavor. Some stores sold out instantly, others barely pulled it off. I heard complaints about it being underbaked, missing fillings, or just not living up to the hype. It’s kind of the perfect example of what Crumbl has become: flashy marketing, but hit-or-miss results.

My Take

So, do I think Crumbl is worth all the hype? Honestly, no. It’s fun to try once, maybe for the novelty or to split with friends, but the cookies themselves don’t live up to the buzz. They look amazing on camera, but when it comes down to taste and consistency, they just don’t deliver.

Will Crumbl last? Hard to say. Right now, they’re riding the wave of trends and TikTok culture, but hype doesn’t last forever. Unless they focus on actually improving the cookies—and not just cranking out new flavors and side items—I don’t know if they’ll make it long-term.

For now, I’d call Crumbl more of a fun experiment than a must-have. The pink box might catch your eye, but once you’ve tried it, you’ll probably realize it’s more hype than bite.